A composite of some of the work that has been written and published under my name; as well as some copy I have had the chance to hold through. Feel free to explore by the given categories:
Work at OYO:
My work at OYO has included owner-facing communications, internal communication, SOPs, training decks and programs. Here is some of the work I can showcase from this wide set:
Training Decks (beyond NDA):
Work at WeddingWire India:
My work at WeddingWire India was a deep-dive into fashion, lifestyle and weddings. For a detailed look, please explore the links to the fashion and weddings pages.
Work at AskMe.com:
Writings and editorial work at AskMe is evenly spaced around education, parenting, wellness as well as news copies around Fashion. The major stay remains editing copy, publishing and back-end operations (anything from vendor management to processes, invoicing to tech interventions), leaving little time to write at leisure.
A lot of the work I did here is no longer available online. You can explore the snippets I was able to salvage from this on my Published works pages for Fashion, Education, Cinema and Weddings.
Work at Shine.com:
While the work at Shine.com was largely behind-the-scenes and consisted of working on the social profile, I did manage to do a few industry profiles and an in-house blog:
Work at Indian Express:
Description: News copy, analysis, self copies, a touch of first-hand reporting – the years spent with the Indian Express shaped how I thought of news, writing and added structure, stylesheet discipline and diction to my skillsets. Most of the bylines (2009-2012) are now offline, though I still carry the hard copies or edit files.
Area of work: Current Affairs – Wrote (with bylines), edited (both under Staff Writer and Indian Express) and contributed otherwise (Tweets, FB updates, YouTube descriptors, Special Microsites and coverage for in-house events) for the organisation over a span of four years (Two in internship included).
Work at Merinews.com:
Description: Basic news copy, written on day-to-day occurrences or as per SEO requirements – headlines are unfortunately not mine (memorable as it was my first job – Fresher Bacha):
Best works – Filmographic profiles, reviews and specials